AI Startup DataPelago Connects Systems and Teams to Power Scalable Growth

DataPelago is a fast-growing AI startup redefining how organizations process, analyze, and operationalize large-scale, complex datasets. Their flagship technology, the Universal Data Processing Engine (UDPE), integrates with existing data tools to accelerate computing power without forcing teams to rebuild their systems. This makes it easier for companies to extract insights from massive datasets efficiently and at scale. 

DataPelago’s go-to-market team was lean and rapidly evolving. As a young, venture-backed company, they were building their sales and marketing foundation from the ground up. With a small but fast-moving team, they needed structure—a scalable system that could grow with them and give leadership a clear view of pipeline activity and partner performance. 

accelant partnered with DataPelago not just to implement HubSpot, but to create a data-driven sales process and scalable revenue engine that drives growth, unifies teams, and supports a modern outbound strategy aligned with their technical story. 

THE CHALLENGE

As DataPelago began scaling its go-to-market motion, the team faced growing pains common to fast-moving startups. 

Disjoined systems and data

Without a centralized CRM, deals and contacts lived across spreadsheets, emails, and personal trackers. The lack of structure made it difficult to maintain accuracy, align teams, or view the full sales pipeline in one place.  

Manual lead routing & management

Leads from DataPelago’s outbound partner, Vieu, were logged in a Google Sheet and imported into HubSpot manually. This motion slowed down lead handoff, created inconsistent updates, and made it hard for the sales team to follow up quickly and accurately.

Limited reporting and partner visibility

Partner activity is critical to DataPelago’s outbound motion, but without a live connection between Vieu’s outreach and HubSpot, there was no way to measure contribution or performance. The team couldn’t track lead quality, response rates, or conversion outcomes in real time.

Misalignment in cross-functional processes

With two parties managing different parts of the sales process, communication gaps often led to confusion about lead ownership and next steps. Without a shared system to manage updates, both teams lacked clarity and efficiency in coordinating outreach.