Take a look at what’s new from HubSpot's April product updates and releases.
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Deploy dedicated Customer Agents per brand with full brand isolation and control
>>This feature is available on Professional and Enterprise tiers across Marketing hub. This feature is also available as a free trial for all users.
How people discover brands has changed. Instead of scrolling through traditional search results, buyers are increasingly asking questions directly in AI‑powered answer engines like ChatGPT, Perplexity, and Gemini.
With the launch of AEO (Answer Engine Optimization) in Marketing Hub, HubSpot now helps teams measure, track, and improve how their brand shows up in those AI‑generated answers.
AEO is now available in Marketing Hub, giving teams visibility into how often — and how well — their brand appears in AI‑powered search results.
With AEO, HubSpot runs tracked prompts daily across leading answer engines and shows you:
Brand visibility percentage across AI responses
Where competitors appear when your brand doesn’t
Visibility trends over time
Performance differences across answer engines
Teams can also drill into individual prompts to see:
The exact AI responses returned
Which sources and domains are cited
Whether competitors are referenced — and why
AI answers often summarize categories, recommend vendors, and cite sources before a buyer ever visits a website. Because these answers are built from consensus across third‑party sources, buyers tend to trust them more than traditional search results — and leads coming from AI search arrive better informed and further along in their decision.
The challenge is that SEO alone is no longer enough. Brands now need to show up inside AI recommendations, not just blue links.
Most AEO tools stop at reporting. AEO in Marketing Hub goes further by identifying visibility gaps, explaining why they exist, and connecting recommendations directly to the tools teams already use. Because it’s powered by your CRM, AEO understands your business context — something standalone tools can’t do.
HubSpot runs these prompts daily across ChatGPT, Perplexity, and Gemini, tracking how your brand appears. From there, AEO surfaces tailored content recommendations tied directly to specific prompts, explaining what to create or optimize and why.
Because AEO lives inside Marketing Hub, teams can act on those recommendations immediately using content and social tools — no spreadsheets, no platform switching.
>>This feature is available on Professional and Enterprise tiers across Sales Hub. Eligible customers also receive 28-day free access.
Prospecting Agent has evolved into an end‑to‑end outbound agent, helping sales teams identify in‑market companies, source the right contacts, and launch personalized outreach automatically — all driven by real‑world buying signals.
Prospecting Agent can now:
Detect companies showing predefined buying signals such as growth, hiring, funding, or intent
Automatically identify and source relevant contacts either from your CRM or through connected third‑party sales intelligence providers
Generate and enroll contacts into personalized email outreach and calling tasks
Instead of reps manually building lists and researching accounts, the agent continuously monitors for signals and takes action based on predefined Plays.
Sales reps spend a significant amount of time researching companies, finding contacts, and figuring out when to reach out — often before any meaningful engagement begins. This manual work lacks intent signals and frequently leads to outreach that’s poorly timed or overly generic.
With this update, Prospecting Agent flips that model. It identifies when companies are showing signs of buying intent, sources the right contacts automatically, and generates personalized outreach so reps can engage buyers at the right moment — without manual research.
The result: more relevant conversations, better timing, and more time spent selling instead of preparing to sell.
Admins configure how the agent operates by creating Plays, which define what the Prospecting Agent should track and how it should engage.
There’s no list building, no refreshing, and no manual handoffs — just the agent working toward goals like booked meetings.
Notes / What to Know
Prospecting Agent integrates with third‑party sales intelligence providers to source contact data. To enable contact sourcing, at least one supported provider must be connected via OAuth inside the Prospecting Agent app.>>This feature is available on Professional and Enterprise tiers across all hubs.
Creating reports in HubSpot just got faster and more discoverable. Users can now generate reports using AI directly from the Reporting page by launching Breeze Assistant — no manual setup required.
A new “Create report with AI” option is now available from the Reporting page. Selecting this option opens Breeze Assistant in a side panel, where users can create reports through natural language chat.
With this update, users can:
Create both single‑object and multi‑object reports using natural language
See reports generated instantly inside Breeze Assistant
Open and save any generated report directly in the appropriate report builder
Single‑object reports automatically open in the Single Object Report Builder, while reports using two or more data sources open in the Custom Report Builder.
While AI‑generated reporting existed before, it wasn’t always easy to find or consistent with the rest of the product experience. This update brings AI reporting into Breeze Assistant, making it more powerful, more unified, and easier for users to discover.
By aligning report creation with Breeze Assistant, teams get:
A more intuitive way to ask reporting questions
Faster report creation without learning report structures
A consistent AI experience across HubSpot
The result is fewer barriers between a question and an answer — and more teams using reporting effectively.
To create a report with AI:
When Breeze Assistant opens, it will explain what’s supported and provide example prompts to help users get started. Any report generated can be saved or edited by clicking Save or Edit in report builder.
Notes / What to Know
This change replaces the legacy AI report flow with a more flexible and consistent experience inside Breeze Assistant. Existing saved reports created with the old AI option will remain accessible, and Workflows and reporting dependencies are not impacted.
>>This feature is available on Professional and Enterprise tiers across all hubs. Requires the Brands add-on and uses HubSpot Credits.
Multi‑brand organizations can now deploy dedicated Customer Agents for each brand they support. With multi‑brand support, teams can create, manage, and scale distinct Customer Agents—each with its own identity, voice, knowledge, and configuration—all within a single HubSpot portal.
Customer Agent now supports multiple brands, allowing organizations to create one agent per brand instead of forcing all customer interactions through a single shared agent.
With this update, teams can:
Each agent appears as its own entity across HubSpot, including:
Previously, Customer Agent assumed every company could operate with a single AI agent. For multi‑brand organizations, this created serious challenges—ranging from incorrect tone to the wrong product or brand appearing in conversations.
Multi‑brand companies need clear separation so each brand can deliver the right experience to the right audience. This update ensures:
The result is more consistent support, stronger brand integrity, and AI‑powered experiences that scale cleanly across portfolios.
This gives teams confidence that each brand’s Customer Agent is accurate, consistent, and scalable.
1. Sales Workspace Has Been Updated
(Available on Professional and Enterprise tiers across Sales Hub)
The Sales Workspace refresh improves navigation, organization, and visibility into daily priorities, helping reps stay focused and reduce context switching.
2. 110+ New and 24+ Featured Updated Apps in the HubSpot Marketplace
(Available on all hubs and tiers, depending on the app)
3. See How Customer Agent Lead Qualification Is Performing
(Available on Professional and Enterprise tiers across Service Hub. Uses HubSpot Credits)
4. Video Editor Now Available for Marketing Hub Professional and Enterprise
(Available on Professional and Enterprise tiers across Marketing Hub)
Marketing Hub Professional and Enterprise users now have access to a built‑in Video Editor, enabling faster video creation and edits without leaving HubSpot.
5. Data Agent: CRM Data Source
(Available on Professional and Enterprise tiers across all hubs. Uses HubSpot Credits)
Data Agent can now use CRM data as a source, grounding AI insights in first‑party data teams already trust.
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